Our Brand Spirit, Core Values, and Leadership Traits are a unified principle for all Trakindo people from the moment Trakindo was established. They serve as our commitment and identity that characterized and differentiate us from the rest. These principles provide clear direction company-wide and encourage us to reach our common goal. Ingrained in our minds, hearts, and actions, they are reflected in the experience we provide to our stakeholders every day. Ultimately, our brand is the reason for our existence: to advance you forward for the greater good.
Trakindo Brand Spirit
Advancing You Forward is Trakindo brand spirit, that acts as a beginning, foundation, reference, guidance, and destination for everything that Trakindo does for all its stakeholders; custoemrs, employees, partners, society, and shareholders.
Advancing You Forward is Trakindo commitment to be the driver that empowers and advances our audiences capabilities and performance forward to reach their goals and nurture sustainable success.
We enforce the highest ethical and moral standards, demonstrating honesty and fairness in all activities
We are committed to continuously developing both our companies and employees.
We continuously strive to achieve the highest standard of result.
We pursue and adopt new techniques and approaches to improve our business quality.
We promote and support a multicultural workforce based on trust and respect, achieving goals by communicating appropriately.
We assume responsibility to stakeholders for all the decisions and actions taken.
Competence Display leadership competence in making correct decisions.
Visionary Set encompassing goals; have a well-communicated vision that all members of the organization would take into ownership; envision how to succeed and establish priorities based on the company’s core values.
Inspiring Exhibit confidence in all interactions; take charge; demonstrate endurance; communicate, inspire, and empower others to achieve new heights.
Self-Actualization Develop self potential and seek new challenges.
Honest and Humble Be sincere, modest, reliable, and straightforward in maintaining trustworthiness.
Characters of the people in Trakindo are as follows: